49°33′53″N — 010°51′21″E

Adi Dassler Platz (ADP) is where it all started. You’ll find the original “villa” in which Adi Dassler and his family once called home, now restored to serve as offices. Located right in the center of Herzogenaurach, the Market Central headquarters for adidas and Reebok continues to run its operations from Adi’s original shop.