49°35′08″N — 010°52′35″E

Take a large bowl. Mix top fashion designers from around the world, athletes fresh from the turf, a history of grounded sportswear, a dash of 3-Stripes and a pinch of wonder. Et voila! This is where the dream of our founder Adi Dassler lives on through the passion and pride of over 4600 employees. You see it and feel it every day at our headquarters here in our original home town, Herzogenaurach..